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Tail – Dress for the Game The Brights Collection lights up your golf game in coral, pink, lavender, white, lime and yellow in a solid or a novelty design. "Color is the most important thing," says Cheryl Singer, Vice-President/Owner and designer. "Collections go back to a neutral color such as black, navy and oyster in cotton or cotton blend fabric for the tops and comfort stretch bottoms. Our customer requests sleeves for sun protection, contour waists, that are flat and with no elastic, and tops that can be worn out. That means they don’t have to wear belts." Tail has had a tremendous demand for capris and skorts. EP Pro Just select your favorite destination to play golf, and there is a fashion to suit the locale. Tropical flowers of Montego Bay, sophisticated colors in the EP Pro Tradition for Barcelona, colorful fuchsia for The Breakers, classic black and white for Grand Cypress, and a beach inspired, hot weather group for Newport. "The golf apparel market has modernized the classics with updated twists, contemporary details, and performance fabrics. Women want versatility." The look is slimmer, hipper, and a little shorter. Traditional placket polos give way to zippers, open V-necks and Johnny collars. EP Pro incorporated plackets tipped in grosgrain, wooden bead details on sweaters, cargo pockets on shorts, fur collars on sweaters, and toggle closings on skorts just to name a few. TEHĀMA The livin’ is easy in TEHĀMA’s garden party spring floral collection. A Breezy plaid or cornflowers make you think of endless summer fun while the beads and fringe detail of Cucumber and Boysenberry give pizzazz to the Midnight in the Garden of Good & Evil selection. You, too, can be a Star in the Dust in TEHĀMA’s spa/loungewear or escape the ordinary in fabulous prints inspired by Hawaiian tropics in Bird’s Petal, Linen and Bone. Make your day in stripes and checks in Thunderbolt & Lightfoot. "Our Spring line is the perfect balance of golf course cool and off the course wow", said Nancy Haley, CEO of TEHĀMA. "The TEHĀMA woman wants functional apparel that looks effortlessly polished to compliment her active lifestyle. This Spring, style reaches new heights of sophistication and simplicity", said Haley. Athena Golf In rain, wind or sun, the "Lemon Drop" collection’s sunflower, navy and white will keep you feeling and looking fresh in sueded microfiber fabrics with unique notions and trims. In light pink, berry and ivory colors you’ll have razzamatazz while keeping cool on the golf course in the "Razzatini" collection in CoolMax fabric. Then, add a little punch with the basics in "Summer Classic" made from a very feminine and drapey fabric in black, khaki and subtle black/khaki print. Cheri Behlman, President of Athena Golf, Inc., says, "We have now released our first ever consumer catalog that has been sent around the country to women golfers. Many women find that in their local clubs/resorts that the women’s selection is very small and often can’t find what they are looking for so we have taken our clothes and made them available to everyone via the Internet and consumer catalog." There is a lot of great women’s golf apparel available, but it may take a little shopping to find it. Talk to your golf shop or search the Internet.
from Ladies Golf Journey
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